Do not shift risks to businesses: Ligamedia maintains advertising prices on LIGA.net

Ligamedia holding has decided not to raise prices for basic advertising formats on LIGA.net – news, releases and social media presence.  The decision is effective at this stage and aims to reduce the additional financial burden on Ukrainian businesses during these difficult times.

"We see the business working at the limit of its capabilities – keeping teams together, fulfilling obligations, and staying in touch with customers. And this is despite the fact that every day we have to respond to power outages, logistics disruptions and unforeseen expenses. Therefore, we deliberately leave the prices for basic advertising formats unchanged so that companies can maintain their presence in the media and focus on their operational sustainability rather than on additional costs," says Ligamedia CEO Natalia Koteneva.

According to her, in difficult times, the role of the media is not to shift risks to businesses, but to create an environment of stability and trust in which companies can operate for a longer period of time.

"It's a matter of position: in times of crisis, we keep conditions stable. Such decisions build trust and long-term partnerships between media and business," she added.

Ligamedia emphasizes that the availability of basic formats allows businesses to maintain continuous communication with their audience, which is one of the key factors in the recovery of economic activity.

To order advertising on LIGA.net, contact at [email protected].